Since 1965 the Mr. Olympia Contest has been working to create a bigger and better show each year. With the digital era in full effect they always included an accompanying web cast and the site was due for a upgrade from a performance & aesthetics perspective. Chapman Media was hard at work setting up the broadcast and we worked behind the scenes transforming the site.
Dialing in the Target Audience
The target audience were huge bodybuilding fans from all over the world and needed a smooth viewing experience. We also needed to make overall navigation and purchasing tickets for the show as seamless as possible.
A Part of the Team
Setting up a event like the Mr. Olympia requires all hands on deck, and is truly a team effort. It is a year round project and it was a privilege to spend a few months with the team of Digital Muscle & Chapman Media to bring it all together.
The 2019 Mr. Olympia was proudly sponsored by Wings of Strength, iHerb & MusclePharm. We worked with these brands to develop banner and advertisement placement before and during the show.
Overall Development Tools
We worked directly with the Mr. Olympia team to update their site including:
Digital Strategy UI/UX Design Full-Stack Development Motion Graphics/Animation Social Media Intergation Performance Optimzation